Marketing plan-starbucks(2)

Marketing plan—Starbucks

This is a case-study about “A Marketing Plan for the Coffee King” from an e-learning school.

The whole teaching courseware introduces the basic marketing concepts, through learning Starbucks to design a plan for it.

It designs and explains the course by the some main methods, like group work, using web-based information study, etc.

You and your team member work in Starbucks' marketing department in Hong Kong. As competitions grow intense, Starbucks' NO.1 position in the coffee industry is being threatened. The Regional Marketing Director has asked you to develop an aggressive marketing campaign for the coming financial year in order to maintain the company's leading position. You have to devise an annual marketing plan and submit it to the Director within two months."
This is a typical example of behavoirism learning theory,Director encourages student to design the plan after learning the marketing theories.Setting a assignment to force the students learn
In this course, lots of links are provided for futher knowledge.This is the multimedia theory reflection.
Behaviorism theory is reflected from this feedback task.

As students can drag the options into the appropriate category according to their understanding, this can be defined as constructivism.